TAG Heuer x Super Mario

Bonhomme

Digital

Bonhomme collaborates with TAG Heuer for the launch of the brand’s new exclusive connected watch. Responsible for the campaign’s digital content, we offered an interactive experience that could be on the same level as the partnership with Super Mario.

Behind this success hides a magnificent teamwork, a lot of creativity and a common goal of pushing the limits of the online customer experience through the implementation of innovative skills!

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• Photography

  We shoot the packaging to illustrate the content delivered to customers. Particular attention is paid to the rendering of the watch, the lighting of which is specific to the standards of watchmaking houses.

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• User interface

  A new experience with WebGL to surprise users and increase the product’s desirability. The user journey was specifically designed to enhance the unique features of the limited edition and to showcase the result of such a partnership with Super Mario, mixing avant-garde and playfulness.

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• Interactive gallery

  A long work of 3D moralization allowed us to offer a 3D render that respects the watch's design, while favoring a web-oriented experience. The 3D watch follows the scroll and a scene enables to play with the product and to zoom in on some of its key points.

• Mobile

  Most visits on the website are from mobile devices, so the experience was designed with a view to delivering a smooth mobile browsing that could be as complete as the one offered on desktop devices.

• Design
• Creative Direction
• Art Direction
• UX / UI
• Motion Design
• Front-end development
• Project Managment