The digital agency Bonhomme helps TAG Heuer for the launch of their new partnership with Mario Kart. The marketing short movies are showcased through a smooth and dynamic experience recalling the famous video game.https://www.tagheuer.com/fr/fr/nouvelles-montres-tag-heuer-mario-kart/mariokart.html
How to put the marketing short movies in the spotlight within a digital context while keeping the same storytelling? Every video is cut in brief sequences revealed when scrolling on the page. The double navigation offers a quick switch between the two watches in order to compare all their key features (bezel, strap, chronographs…).
The transition principle between every sequences is developed in WebGL and reflects Mario Kart’s universe. Each transition between the two watches and their key features is underlined by an acceleration effect to emphasize the marketing short movies original dynamism.
Every element is included to provide a full digital experience on mobile, from the double navigation enabled when scrolling to the transition effect in WebGL. The page offers the possibility to quickly access any content without scrolling indefinitely.