Content - Digital
In order to communicate on the limited edition with Alec Monopoly, TAG Heuer asks Bonhomme to create the visuals of the campaign and the design of their website.
In this project, the magic of special effects gave life to Monopi by taking him out of his painting. The magic of Bonhomme has, for its part, made it possible to get it out of its video player to extend this new experience and give you the smile until the last scroll. Decidedly, Bonhomme will never cease to amaze us with his creativity and attention to detail!
Inspired by the activation film, the website features the character of the watch. On each stage of the navigation, the character is surprised by the user and runs.
We produced the key visuals of the campaign by recreating a dark, uncluttered universe that makes a wink to the movie.
We also accompanied the brand on their social media activation, producing posts and an Instagram story.