Content - Digital
Bonhomme collaborates with TAG Heuer for the launch of the brand's new connected watch. From the new interface to the content creation, we redesigned the product page and fully developed the dedicated landing page.https://www.tagheuer.com/fr/fr/smartwatches/collection-connected.html
Based on the new design recently created for the website, the collection page is composed of immersive blocks showcasing product and lifestyle visuals.A rhythm is established from the beginning thanks to the implementation of a scroll-reactive series of pictures.
We designed the content in a dynamic way in order to offer an undegraded mobile experience. The series of pictures and several visuals and videos have been specially adapted for smartphone browsing.
The collection and product pages offer a rich content for which we monitored the production. Our motion designers have worked at length on the creation of demo videos and created mini-motion video to feature the specifics of the product.
To bring the product to life and express the TAG Heuer lifestyle, we organized a photo shoot for watches. The visuals showcase the watch thanks to an art direction recalling the codes and elegance of the brand in a modern way.