Following the new TAG Heuer's digital identity, Bonhomme joins in the creation of a new packaging: a box specially designed for watches ordered from the brand's eshop.
The shield, TAG Heuer's emblem, is highlighted in the center of the black-clad box as well as on the formal aspect of the box. The mix of high-end materials creates subtle tactiles nuances and when the box is opened, the contrast between the packaging's black exterior and red interior strikes a great first impression. The box's interior is adjustable to any order.
The brand's experience has been thought through and through, even for the stationery. Going with the box, an elegant red envelope contains the stationery. It uses the box's opening system and TAG Heuer's global identity.