Holistic Health

Bonhomme

Digital

Clinique La Prairie, a Swiss luxury cosmetics brand, wanted to clarify the value proposition of its dietary supplements and harmonize its web presence. Bonhomme redesigned the home page of the e-commerce site dedicated to the Holistic Health range, with the aim of creating an immersive, interactive and educational landing page, making the clinic's scientific expertise more accessible.

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• Landing page

  In harmony with Clinique La Prairie's new visual identity, the new page is based on a clean, modern design, providing a clear hierarchy of information. The dense, cutting-edge scientific content is made more fluid and comprehensible thanks to an engaging, intuitive UX. Simplified navigation enables users to access products quickly, boosting conversion rates. A more immersive section, incorporating animations specifically designed for fast loading, demonstrates the unique value of the scientific complex developed by the clinic, while making the information more digestible.

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• Results

  The e-commerce site's new landing page makes the scientific aspect of the product more accessible, while optimizing the purchasing experience. The new visual presentation of the product promotes conversion. The immersive, didactic approach designed by Bonhomme helps convince customers of the exceptional value of Clinique La Prairie supplements.

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• Concep
• Creative direction
• UX/UI
• E-commerce
• Design system
• Project management